On-page SEO

On-page SEO optimizes individual pages of your website for maximum visibility and engagement. This page walks the in-page optimization group of the SEO checklist: Real-time SEO analysis on the editing form, and the revision tools that let you track how content changes affect results.

Goal

Real-time SEO analysis available on the content types you publish, and revisions set up so you can compare content changes over time.

Prerequisites

• The SEO checklist opened and saved once; see Work through the SEO checklist.
• What keywords are and how the Focus keyword field works; see SEO essentials.

Steps

Open the checklist at Configuration → Search and metadata → SEO Checklist/admin/config/search/seo-checklist and work down the in-page optimization group.

Try Real-time SEO on a content item

Drupal CMS installed and enabled Real-time SEO for Drupal with the SEO Tools add-on, so this item is already complete. The module helps you optimize your content naturally around keywords. Edit a content item and look under the SEO optimization section of the editing form to explore its features.

Choose which content types get analysis

Real-time SEO is configured by default for the built-in content types. To change which content types are evaluated for SEO best practices, use the item’s Configure link or go to Configuration → Search and metadata → Real-time SEO for Drupal/admin/config/yoast_seo.

Content types you add after installing SEO Tools get the SEO Information fields, including the analysis field, automatically.

Verify new revisions are created

Revisions are enabled by default for the built-in content types. Creating a new revision on every save lets you track SEO performance changes effectively. To check a content type:

1. Go to Structure → Content types/admin/structure/types.
2. Select Edit from the Operations drop-down.
3. Scroll down to Publishing options and ensure Create new revision is checked.

Install the Diff module

The Diff module is not installed by default. It shows exactly what changed between two revisions, which turns your revision history into a record of which edits helped or hurt. Download and install the Diff module.

Review Diff settings

Diff arrives configured with default settings that control how changes between content revisions are displayed. To adjust them, use the item’s Configure link or go to Configuration → Content authoring → Diff/admin/config/content/diff/general.

Verify

• Edit any content item: the SEO optimization section appears on the editing form, and entering a Focus keyword produces an analysis.
• The in-page optimization group of the checklist shows the Real-time SEO and Diff items toggled on, with your saved date.

Related

• Previous in the checklist: Submit your site to search engines. Next: Optimize performance and mobile experience.
• SEO and social fields covers the rest of the SEO field set on the editing form.
• Install and explore SEO Tools lists every field the add-on provides.